The Most Important Thing to Consider Before Launching your Start Up

listen your potential buyers

Are you thinking of running your own startup? Congratulations! Starting a business may have many personal and professional advantages, but you will also face many challenges, and, unfortunately, you could also fail. Cambridge Associates, a global investment firm based in Boston, tracked the performance of venture investments in 27,259 startups between 1990 and 2010. Its …

3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”

marketing lessons from three billboards outside ebbing

Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …

How to make your marketing team your company’s biggest competitive advantage

effective marketing team

Communication is the key to outperform your competition I have worked for small, medium, international and global enterprises over 15 years and I had the opportunity to manage teams in different countries. This experience made me clear that managing people at work is the most difficult issue. David Parnell, a communication coach, says “People skills …

Do you want to exceed your business goals in 2018?

exceed your expectations

A few days ago, Sarah Lin explained in this post, My New Year’s Resolution as a Salesperson, the importance of writing down your goals. She provided a simple, fast and honest way to identify your personal objectives, prioritize them and visualize the potential consequences if you achieve them. Good, right? The new year has begun and …