Less Than 1% of Your Leads Will Go to Deals? Improve It Now

Less than 1 per cent of your leads will go to deals

Do you have difficulties to acquire new leads? Not surprisingly, 61% of marketers say that generating traffic and leads is their top challenge; and top 3 priorities of salespeople are closing more deals, improving sales funnel efficiencies, and shortening the sales cycle, from HubSpot research 2018. How about the lead conversion rate of your company? …

What winning approach should brands undertake in order to succeed in Asian markets?

A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …

More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?

should you invest in SEO

Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …

Work Less to Achieve More Sales? Follow These Effective Habits

Work less to achieve more sales Follow these effective habits

Two months ago, a company in New Zealand implemented four-day workweek reports that the result is so successful and now they will make it permanent. Its employees respond that they have higher productivity, better work-life balance, and lower stress levels during the trial period. Should we follow this practice? Before answering this question, do you know if …

How to Effectively Distribute your Viral Message – The Secret Sauce of Viral Marketing Part II

How to Effectively Distribute your Viral Message

Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you how to do it. …

6 Rules for a Message to Go Viral – The secret sauce of Viral Marketing Part 1.

The secret sauce of Viral Marketing

Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …

The Most Important Thing to Consider Before Launching your Start Up

listen your potential buyers

Are you thinking of running your own startup? Congratulations! Starting a business may have many personal and professional advantages, but you will also face many challenges, and, unfortunately, you could also fail. Cambridge Associates, a global investment firm based in Boston, tracked the performance of venture investments in 27,259 startups between 1990 and 2010. Its …

3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”

marketing lessons from three billboards outside ebbing

Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …

How to make your marketing team your company’s biggest competitive advantage

effective marketing team

Communication is the key to outperform your competition I have worked for small, medium, international and global enterprises for over 15 years and I had the opportunity to manage teams in different countries. This experience made me clear that managing people at work is the most difficult issue. David Parnell, a communication coach, says “People …

Do you want to exceed your business goals in 2018?

exceed your expectations

A few days ago, Sarah Lin explained in this post, My New Year’s Resolution as a Salesperson, the importance of writing down your goals. She provided a simple, fast and honest way to identify your personal objectives, prioritize them and visualize the potential consequences if you achieve them. Good, right? The new year has begun and …