Taiwan Social Media: How to use LINE app for Business

Taiwanese girl using LINE app in Taiwan

Is the popular LINE app part of your Taiwan marketing strategy? Your company should be where your customers are. If you are entering the Taiwanese market, the identification of the channels your clients use is a top priority. Looking at Taiwan, you definitely want to consider using LINE app for business because it is used by 86% …

5 Personal Branding Tips for B2B Sales to Attract Clients

5 personal branding tips for b2b sales to attract clients

Looking for products or solutions on the internet is quite popular because it is practical and convenient. B2B buyers in all industries are using the internet to make their purchasing decisions. They have access to reliable information such as reports, market reviews, comparison charts, valuable stats, vendors’ technical sheets, clients’ feedback, etc. In Leads to …

3 Steps to Retain your B2B Customers, Make them Happier and Get more Business

3 steps to retain your B2B customers, make them happier and get more business-min

How much time do you dedicate to your existing customers? Do you think they are satisfied because there is no complaint? In business environments, no news is not good news. They could be preparing to leave you, more than 90% of unhappy customers who don’t complain simply leave. It is always exciting to approach new …

How to Sell More in Tough Times: 2 Tips B2B Salespeople can Do to Win more Customers

b2b sales tips

Sales is not an easy job, and, although I am not a salesperson, I know what I am talking about. I have worked hand in hand with top sales managers in the most competitive industries. A quite challenging experience. In those days, I helped them to design effective strategies to connect with their leads and …

6 Tips for Achieving Business’s Longevity and Success over the Long Term

6 tips for achieving business’s longevity and success over the long term

Recently, I watched a famous documentary: Jiro’s Dream.  The film tells the story of Jiro, an eighty-five-year-old sushi chef who runs a tiny sushi restaurant in a Tokyo Subway. Originally, I was interested in this film because I love Japanese food, I live in Asia and I usually visit Japan. It was the perfect choice …

4 Ways to Build Trust in Marketing and Earn the CEO’s Support

4 ways marketers can earn ceo trust

Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …

Why Marketers are not Driving Growth

How CMOs can become more infuential

Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog.   McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …

How Employees are Driving Sales and Changing Influencer Marketing

Employee Advocacy Program

When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend.   Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …

What Can We Learn From the Fall of Leading Tech Brands?

why brands fail

Every year the world looks to the largest mobile event on the planet, MWC Barcelona (formerly known as the Mobile World Congress). This event convenes the industry to share innovation, explore trends and hear from today’s leaders and influencers.   It attracts thousands of visitors that expect new and better products year after year. This …

Less Than 1% of Your Leads Will Go to Deals? Improve It Now

Less than 1 per cent of your leads will go to deals

Do you have difficulties to acquire new leads? Not surprisingly, 61% of marketers say that generating traffic and leads is their top challenge; and top 3 priorities of salespeople are closing more deals, improving sales funnel efficiencies, and shortening the sales cycle, from HubSpot research 2018. How about the lead conversion rate of your company? …

What winning approach should brands undertake in order to succeed in Asian markets?

A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …

More than 50% of Business Owners don’t Invest in SEO, Why Should you Do?

should you invest in SEO

Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …

Work Less to Achieve More Sales? Follow These Effective Habits

Work less to achieve more sales Follow these effective habits

Two months ago, a company in New Zealand implemented four-day workweek reports that the result is so successful and now they will make it permanent. Its employees respond that they have higher productivity, better work-life balance, and lower stress levels during the trial period. Should we follow this practice? Before answering this question, do you know if …

How to Effectively Distribute your Viral Message – The Secret Sauce of Viral Marketing Part II

How to Effectively Distribute your Viral Message

Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you 5 tips to spread …

6 Rules for a Message to Go Viral on the Internet explained with examples – The secret sauce of Viral Marketing Part 1

The secret sauce of Viral Marketing

Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …

The Most Important Thing to Consider Before Launching your Start Up

listen your potential buyers

Are you thinking of running your own startup? Congratulations! Starting a business may have many personal and professional advantages, but you will also face many challenges, and, unfortunately, you could also fail. Cambridge Associates, a global investment firm based in Boston, tracked the performance of venture investments in 27,259 startups between 1990 and 2010. Its …

3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”

marketing lessons from three billboards outside ebbing

Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …

Why Creating a Knowledge Sharing Culture is Key for B2B Growth

build a culture of success in your company

A real success story: The Knowledge Sharing Culture I would like to start this post asking you one question: What makes the difference between human beings and animals? It is difficult to answer. We are not the tallest, the fastest or the strongest animals, but we have dominated the Earth. So, is this our uniqueness? …

How Effective Internal Communication at Work can Boost Revenue

effective marketing team

Communication is the key to outperform your competition I have worked for small, medium, international and global enterprises for over 15 years and I had the opportunity to manage teams in different countries. This experience made me clear that managing people at work is the most difficult issue. David Parnell, a communication coach, says “People …

Do you Want to Outperform your Marketing Goals in this New Year?

exceed your expectations

A few days ago, Sarah Lin explained in this post, My New Year’s Resolution as a Salesperson, the importance of writing down your goals. She provided a simple, fast and honest way to identify your personal objectives, prioritize them and visualize the potential consequences if you achieve them. Good, right? The new year has begun and …