LinkedIn lets you add a web link with a customizable anchor text at the top of your profile. Learn now how to generate more leads.
One LinkedIn Profile Tip To Generate Leads and Traffic to your Website
10 B2B eCommerce Trends to Increase your Conversion Rate in 2022
The global average conversion rate of eCommerce is low. How can we improve the conversion rate of eCommerce platforms? Here is some helpful information.
How to Generate Qualified Leads with Webinars
This article will teach you how to Generate Qualified Leads with Webinars. Follow my checklist and you will craft winning webinars.
How to Choose the Right B2B Online Marketplace for your Business
Not all marketplaces are the same and this post will help you find the most suitable B2B online marketplace for your business.
The Hidden Reason Why Consumers don’t Use Special Products
How marketers can encourage consumers to unlock the value of special products, we will show two ways to make your clients use them.
How to Set Up a Free Lead Qualification Tool on Your Web
This article explains how you can filter qualified leads among your website visitors by setting up questionnaires on your site.
One Psychology Hack to Win New Clients
Learn what the bandwagon effect is and how to apply it in your marketing campaigns.
The Secret Formula to Build High-Converting Landing Pages
This article contains many practical examples and tested tips to make your landing pages irresistible for your visitors.
4 Steps to Speed Up your Mobile Site and Increase Conversions
Do you know how fast your website loads for mobile visitors? Speed matters, improving your load time by 0.1s can boost conversion rates by 8% and a one-second delay can impact your conversion rates by up to 20%! In this article, you will learn how to find out how long your web page loads and …
Continue reading "4 Steps to Speed Up your Mobile Site and Increase Conversions"
5 Tips to Boost Online Sales in the Buyer’s Decision Stage
This article shows how consumers search during the decision stage and how businesses should respond. After reading this article, you will learn 5 easy to implement strategies to boost online sales at this critical phase. Don’t miss it, you will find many real examples and practical tips. Aligning the Decision Stage and the Transactional Search …
Continue reading "5 Tips to Boost Online Sales in the Buyer’s Decision Stage"
2 Easy Ways to Create Powerful Lead Magnets
Getting traffic to your website is very important, but if you cannot convert website visitors into leads, you have a problem. Today I would like to share with you 2 easy ways to create powerful lead magnets. Do you know that 75% of Americans would rather watch an ad than give out their email address? If …
Continue reading "2 Easy Ways to Create Powerful Lead Magnets"
5 Strategies to Win New Clients at the Consideration Stage
The first goal of a marketer is to connect via touchpoints with customers during the buyer’s cycle. This article explains how to win potential clients when they are actively looking for your product on Google. If your products are in the initial consideration set, they can be up to three times more likely to be …
Continue reading "5 Strategies to Win New Clients at the Consideration Stage"
How to Rank your Product on the First Page of Google even if Nobody Knows it
In this article, I will show you the steps you need to follow to rank your product on the first page of Google even if nobody knows it. I will use real examples to explain my methodology and after reading the article you will be able to do it on your own. This is a …
Continue reading "How to Rank your Product on the First Page of Google even if Nobody Knows it"
How to Identify the Right KPIs for your Customer’s Journey
The success of your business depends on the performance of your Customer’s Journey. I will teach you what metrics you should track for each stage of this journey and how to measure them. "You cannot manage what you cannot measure."Peter Drucker Unfortunately, many entrepreneurs and business owners are running their businesses blind. Around 91% of …
Continue reading "How to Identify the Right KPIs for your Customer’s Journey"
Viral Marketing Case Study: Taiwanese Change their Names to ‘Salmon’ for Free Sushi
It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …
Taiwan Social Media: How to use LINE app for Business
Is the popular LINE app part of your Taiwan marketing strategy? Your company should be where your customers are. If you are entering the Taiwanese market, the identification of the channels your clients use is a top priority. Looking at Taiwan, you definitely want to consider using LINE app for business because it is used by 86% …
Continue reading "Taiwan Social Media: How to use LINE app for Business"
Taiwan’s Best Online Marketplaces to Sell
Selling online in Taiwan is a great opportunity for businesses around the world. The report "Taiwan's best online marketplaces to sell" will help you to understand the e-commerce landscape in Taiwan. This report provides valuable e-commerce facts and tips on selling in Taiwan. If you sign up for our emailing list in the subscription form …
Continue reading "Taiwan’s Best Online Marketplaces to Sell"
5 Personal Branding Tips for B2B Sales to Attract Clients
Looking for products or solutions on the internet is quite popular because it is practical and convenient. B2B buyers in all industries are using the internet to make their purchasing decisions. They have access to reliable information such as reports, market reviews, comparison charts, valuable stats, vendors’ technical sheets, clients’ feedback, etc. In Leads to …
Continue reading "5 Personal Branding Tips for B2B Sales to Attract Clients"
7 Facts on Taiwan Digital Marketing and Social Media
This article will give you a basic understanding of the digital landscape in Taiwan. To learn more about this topic and plan a successful digital marketing campaign in Taiwan, you can download for free the full report: 7 Facts on Taiwan Digital Marketing and Social Media. Here is a brief summary of the report: 7 …
Continue reading "7 Facts on Taiwan Digital Marketing and Social Media"
How can WhatsApp Help Grow Your Business?
Is your company missing the opportunity to reach 2 billion users? WhatsApp is the third most used social platform in the world. In this article, I will explain how you can use it to grow your business. Do you know that the average consumer checks the smartphone 150 times per day? WhatsApp is the second …
Continue reading "How can WhatsApp Help Grow Your Business?"
3 Steps to Retain your B2B Customers, Make them Happier and Get more Business
How much time do you dedicate to your existing customers? Do you think they are satisfied because there is no complaint? In business environments, no news is not good news. They could be preparing to leave you, more than 90% of unhappy customers who don’t complain simply leave. It is always exciting to approach new …
Continue reading "3 Steps to Retain your B2B Customers, Make them Happier and Get more Business"
How to Sell More in Tough Times: 2 Tips B2B Salespeople can Do to Win more Customers
Sales is not an easy job, and, although I am not a salesperson, I know what I am talking about. I have worked hand in hand with top sales managers in the most competitive industries. A quite challenging experience. In those days, I helped them to design effective strategies to connect with their leads and …
6 Tips for Achieving Business’s Longevity and Success over the Long Term
Recently, I watched a famous documentary: Jiro’s Dream. The film tells the story of Jiro, an eighty-five-year-old sushi chef who runs a tiny sushi restaurant in a Tokyo Subway. Originally, I was interested in this film because I love Japanese food, I live in Asia and I usually visit Japan. It was the perfect choice …
Continue reading "6 Tips for Achieving Business’s Longevity and Success over the Long Term"
4 Ways to Build Trust in Marketing and Earn the CEO’s Support
Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …
Continue reading "4 Ways to Build Trust in Marketing and Earn the CEO’s Support"
Why Marketers are not Driving Growth
Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog. McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …
How Employees are Driving Sales and Changing Influencer Marketing
When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend. Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …
Continue reading "How Employees are Driving Sales and Changing Influencer Marketing"
What Can We Learn From the Fall of Leading Tech Brands?
Every year the world looks to the largest mobile event on the planet, MWC Barcelona (formerly known as the Mobile World Congress). This event convenes the industry to share innovation, explore trends and hear from today’s leaders and influencers. It attracts thousands of visitors that expect new and better products year after year. This …
Continue reading "What Can We Learn From the Fall of Leading Tech Brands?"
How to Hire a Great Chief Marketing Officer
Business owners should count with the best marketers because marketing will play an important part in the business plan. If you are planning to hire a new CMO, Chief Marketing Officer, this article may help you to choose the right candidate. The right CMO can build a world-class marketing team that will not only help …
Continue reading "How to Hire a Great Chief Marketing Officer"
Less Than 1% of Your Leads Will Go to Deals? Improve It Now
Do you have difficulties acquiring new leads? Not surprisingly, 61% of marketers say that generating traffic and leads is their top challenge; and top 3 priorities of salespeople are closing more deals, improving sales funnel efficiencies, and shortening the sales cycle, from HubSpot research 2018. How about the lead conversion rate of your company? Is …
Continue reading "Less Than 1% of Your Leads Will Go to Deals? Improve It Now"
What winning approach should brands undertake in order to succeed in Asian markets?
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
More than 50% of Business Owners don’t Invest in SEO, Why Should you Do?
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don’t Invest in SEO, Why Should you Do?"
More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?"
Work Less to Achieve More Sales? Follow These Effective Habits
Two months ago, a company in New Zealand implemented four-day workweek reports that the result is so successful and now they will make it permanent. Its employees respond that they have higher productivity, better work-life balance, and lower stress levels during the trial period. Should we follow this practice? Before answering this question, do you know if …
Continue reading "Work Less to Achieve More Sales? Follow These Effective Habits"
How to Effectively Distribute your Viral Message – The Secret Sauce of Viral Marketing Part II
Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you 5 tips to spread …
Improve B2B Sales with Entrepreneurial Spirit
More than half of this year is now behind us, and I am evaluating my performance according to the sales objectives I set myself at the beginning of January. We all dream about reaching our target as early as possible but our B2B clients never want us to have it till Christmas Eve. Before it …
Continue reading "Improve B2B Sales with Entrepreneurial Spirit"
6 Rules for a Message to Go Viral on the Internet explained with examples – The secret sauce of Viral Marketing Part 1
Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …
6 Rules for a Message to Go Viral – The secret sauce of Viral Marketing Part 1.
Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …
Continue reading "6 Rules for a Message to Go Viral – The secret sauce of Viral Marketing Part 1."
Conflict Enhances your Complex Problem-Solving Skill
According to the World Economic Forum report, Future of Jobs report, Complex Problem Solving will become one of the top ten skills workers will need. This skill is not easy to learn. It requires practice and demands rich, human interactions. A few days ago I posted the following picture on Leads to Success Facebook page. Some …
Continue reading "Conflict Enhances your Complex Problem-Solving Skill"
Boom Your Business Success with Creativity
The business environment has changed a lot in the past decade. Technologies have reshaped the way we travel, hire, meet, pay and etc. Nowadays even old dogs have to play new tricks! How are we going to adapt to and be ahead of changes? Here creativity plays an important role in business innovation. How creativity …
Continue reading "Boom Your Business Success with Creativity"
The Most Important Thing to Consider Before Launching your Start Up
Are you thinking of running your own startup? Congratulations! Starting a business may have many personal and professional advantages, but you will also face many challenges, and, unfortunately, you could also fail. Cambridge Associates, a global investment firm based in Boston, tracked the performance of venture investments in 27,259 startups between 1990 and 2010. Its …
Continue reading "The Most Important Thing to Consider Before Launching your Start Up"
3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”
Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …
Continue reading "3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”"
Make a True Impact with Storytelling!
We human beings love listening to stories. When I was a child, I always asked my father to tell me a lovely story before going to bed. My first fairy tale ends up with the Prince and Princess live happily ever after. A positive and happy experience is exactly what we need as a child. …
Why Creating a Knowledge Sharing Culture is Key for B2B Growth
A real success story: The Knowledge Sharing Culture I would like to start this post asking you one question: What makes the difference between human beings and animals? It is difficult to answer. We are not the tallest, the fastest or the strongest animals, but we have dominated the Earth. So, is this our uniqueness? …
Continue reading "Why Creating a Knowledge Sharing Culture is Key for B2B Growth"
How to build a Culture of Success in your Company
A real success story I would like to start this post asking you one question: What makes the difference between human beings and animals? It is difficult to answer. We are not the tallest, the fastest or the strongest animals, but we have dominated the Earth. So, is this our uniqueness? We are able to …
Continue reading "How to build a Culture of Success in your Company"
Optimism Gets You More Business
“Your attitude about who you are and what you have is a very little thing that makes a very big difference” - Theodore Roosevelt. How should we achieve the right attitudes? Being optimistic is one of the most important attitudes when you get up every morning. Then, are you being optimistic in life? I hope …
How Effective Internal Communication at Work can Boost Revenue
Communication is the key to outperform your competition I have worked for small, medium, international and global enterprises for over 15 years and I had the opportunity to manage teams in different countries. This experience made me clear that managing people at work is the most difficult issue. David Parnell, a communication coach, says “People …
Continue reading "How Effective Internal Communication at Work can Boost Revenue"
How to make your marketing team your company’s biggest competitive advantage
Communication is the key to outperform your competition I have worked for small, medium, international and global enterprises for over 15 years and I had the opportunity to manage teams in different countries. This experience made me clear that managing people at work is the most difficult issue. David Parnell, a communication coach, says “People …
Continue reading "How to make your marketing team your company’s biggest competitive advantage"
Do you Want to Exceed your Business Goals in this New Year?
A few days ago, Sarah Lin explained in this post, My New Year’s Resolution as a Salesperson, the importance of writing down your goals. She provided a simple, fast and honest way to identify your personal objectives, prioritize them and visualize the potential consequences if you achieve them. Good, right? The new year has begun and …
Continue reading "Do you Want to Exceed your Business Goals in this New Year?"
Do you want to exceed your business goals in 2018?
A few days ago, Sarah Lin explained in this post, My New Year’s Resolution as a Salesperson, the importance of writing down your goals. She provided a simple, fast and honest way to identify your personal objectives, prioritize them and visualize the potential consequences if you achieve them. Good, right? The new year has begun and …
Continue reading "Do you want to exceed your business goals in 2018?"
My New Year’s Resolution as a Salesperson
After all family gatherings with a bunch of delicious food, we have reached the beginning of this year. We have worked so hard to achieve last year’s objective professionally and personally. It is time to do a deep reflection of last year and make our New Year’s resolutions before rushing into the tedious routine work …
Continue reading "My New Year’s Resolution as a Salesperson"
Leads to Success 