Taiwan’s Best Online Marketplaces to Sell

Selling online in Taiwan is a great opportunity for businesses around the world. The report “Taiwan’s best online marketplaces to sell” will help you to understand the e-commerce landscape in Taiwan. This report provides valuable e-commerce facts and tips on selling in Taiwan. If you sign up for our emailing list in the subscription form below, you will receive the free report.

Here is a brief summary of the report:

Taiwan is good for business

Geography. Taiwan is located at the heart of the Asia Pacific region.

Economy. Taiwan’s economy is the 22nd largest in the world according to the International Monetary Fund’s (IMF) World Economic Outlook Database.

Internet penetration. 86.5% of the Taiwanese population (20.51 million people) is connected to the Internet, and, of that number, 93% of internet users are mobile phone users.

Trading. Taiwan is the 17th largest trading power in the world, according to the World Trade Organization (WTO), with an economy founded on high-tech and creative industries.

Business climate. The world competitiveness ranking 2020 ranks Taiwan in the eleventh position and the World Bank’s Doing Business 2020 survey ranked Taiwan in the fifteenth position.

Taiwan is an attractive country for ecommerce

The e-commerce market in Taiwan has grown rapidly over the past few years. In 2018 it reached 1.683 billion NTD.

Taiwan has one of the highest proportions of e-commerce shoppers in Asia. 65.2% of Taiwanese online users buy items on the internet. Online shopping ranks in the sixth position of the most-used online services by Taiwanese.

Top online shopping categories

The top products categories for Taiwanese online buyers include:

  • Clothing and accessories
  • Cleaning supplies, cookware and bath items
  • Food products
  • Consumer electronics
  • Books and movies
  • Beauty and skin care
  • Shoes and bags
  • Travel
  • Event tickets

Regarding B2B companies, there are some opportunities in the following industries:

  • Consumer goods
  • Construction and Infrastructure
  • Environment and low carbon economy

Understanding the Taiwanese online shopper

In 2018, the Market Intelligence and Consulting Institute (MIC) reported that the top five online shopping information sources are:

  • Online shopping websites (54.9 percent)
  • Google Search (40.3 percent)
  • Facebook (24.3 percent)
  • Price comparison engines (22.5 percent)
  • Recommendations from friends and family (16.9 percent)

Taiwan’s online shoppers prize convenience, information, and affordability.
(Image Source. Taiwan Internet Report 2019)

Online shopping factors in Taiwan

The popularity of ecommerce cross borders in Taiwan

The overseas online shopping rate is 16.8%, with a higher proportion of men and people aged 25 to 39.

Oveseas shopping usage situation in Taiwan

Some of the most popular overseas online purchases are:

  • Clothing and accessories
  • Consumer electronics
  • Household goods
  • Shoes and bags
  • Furniture and appliances

Mobile payments are popular in Taiwan

Mobile payments are convenient and many companies offer discounts and exclusive deals. The use rate is 25.0%, with higher use rates among those aged 20 to 39 and 45 to 49, mobile-only users, and those living in the Northern region. 50.8% use “LINE Pay” and Apple Pay came second with 41.7%.

Popular B2C ecommerce platforms in Taiwan

Most ecommerce platforms provide a 8 or 24 hours delivery service. Consumers can get their orders at home, at the office or even at the 24h. convenience stores. Pchome, Ruten and Shopee are the most popular B2C ecommerce platforms in Taiwan. Download the free report and get the whole list of the Taiwanese B2C ecommerce platforms.

Popular B2B ecommerce platforms

Taiwan has a robust B2B e-commerce environment, with two major web portals run by the Taiwan External Trade Development Council (TAITRA): TaiwanTrade and iDealEZ Online Marketplace. Download the free report and get the whole list of B2B ecommerce platforms in Taiwan.

Well, this is the end of the summary of the report: Taiwan’s Best Online Marketplaces to Sell.

Sign up for our emailing list in the subscription form below and receive the free report. You will get access to many useful graphics, statistics, surveys, and professional insights. It is the best guide to understand the complexity of the Taiwanese online marketplace landscape and the behavior of Taiwanese online shoppers.

P.S. Before you go, you may also be interested in the following articles:

7 Facts on Taiwan Digital Marketing and Social Media

Taiwan Social Media: How to use LINE app for Business


Jose Maria (Chema) Lopez

A Madrid Polytechnic University International MBA has worked as global marketing director in B2B and B2C international leading companies implementing global marketing and communication strategies to ensure business objectives and to optimize brands reputation and visibility on a global level.

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