Connecting business with quality leads
When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend. Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …
Continue reading "How Employees are Driving Sales and Changing Influencer Marketing"
Is your company missing the opportunity to reach 1.5 billion users? WhatsApp is an incredibly attractive platform for business. Do you know that the average consumer checks the smartphone 150 times per day? WhatsApp users are incredibly engaged, sending more than 55 billion messages each day. Some reports even say that WhatsApp offers higher response …
Continue reading "How can WhatsApp Help Grow Your Business?"
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?"
Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you how to do it. …