Learn how to turn your LinkedIn Company Page Analytics into Business Insights with AI in 1 Minute.
If you’re a business owner, marketer, or sales professional, you probably spend valuable time reviewing LinkedIn analytics every week. Exporting reports, identifying trends, and preparing management updates can easily become a repetitive task.
Fortunately, AI makes this process much faster. By exporting your LinkedIn Company Page analytics and uploading the files to Google Gemini, you can automatically generate a professional weekly report with actionable insights in less than a minute.
In this article, we will show you exactly how we built this workflow using the Leads to Success LinkedIn page. Leads to Success objectives are simple:
- Help businesses discover practical uses of Generative AI
- Share marketing and sales insights based on real data
- Build a community where professionals can learn from each other
Based on these objectives, we can define our reporting framework.
| Goal | Key Metrics | LinkedIn Source |
| Share knowledge | Page views, impressions, members reached | Content, visitors |
| Grow the community | New followers, newsletters subscribers | Followers, newsletter |
| Encourage discussion and learning | Engagement rate, clicks, reactions, comments, reposts | Content |
Once you’ve defined your KPIs, the next step is exporting the analytics from your LinkedIn Company Page. For this example, we’ll analyze one week’s data (June 29–July 5).
Export Your LinkedIn Company Page Analytics
Export the following Excel (.xls) files from LinkedIn:
1. Content Analytics
The Content tab provides valuable information about the performance of every post. Save the exported file as content.xls. To simplify the analysis, remove the Metrics worksheet and keep only the All Posts worksheet with these columns:
- Post title
- Post link
- Date
- Impressions
- Views
- Offsite views
- Clicks
- CTR
- Likes
- Comments
- Reposts
- Follows
- Engagement rate
- Content type
2. Visitor Analytics
The Visitors tab contains information about:
- Total page views
- Unique visitors
- Custom button clicks
Save this file as visitors.xls. For the weekly report, keep only the Total Page Views and Total Unique Visitors columns.
3. Follower Analytics
The Followers tab includes:
- Total followers
- New followers during the selected period
Save this file as followers.xls. Since we’re producing a weekly management report, keep only the worksheet containing follower growth.
4. Newsletter Subscribers
LinkedIn does not currently allow you to export newsletter subscriber data. Create a simple Excel file named subscribers.xls and manually enter the number of new newsletter subscribers for the reporting period.
Analyze Your LinkedIn Analytics with Gemini
After downloading your LinkedIn analytics, upload the files into Gemini. It analyzes the exported Excel files and transforms the raw data into a structured executive report.
The most efficient way to automate this process is by creating a custom Gem. Instead of copying a long prompt every week, you’ll build your “LinkedIn Weekly Analyst” Gem once. Every week afterward, you simply upload the latest files, and Gemini produces a complete management report automatically.
Step 1: Create Your LinkedIn Weekly Analyst Gem
1.Go to gemini.google.com
2.Click Gems> New Gem
3.Name it LinkedIn Weekly Analyst
4.Add this description:
“Generates executive weekly performance reports from uploaded LinkedIn Excel data.”
Step 2: Add the Prompt.
Use the following prompt as the Gem’s instructions:
Role:
Act as a senior B2B digital marketing strategist specializing in LinkedIn performance analytics. I am attaching my LinkedIn Company Page analytics export for the past week.
Task:
Whenever I upload Excel files with LinkedIn analytics data for the past 7 days (Content, Visitors, Followers, or Newsletter data), analyze the numbers and generate a polished executive weekly report.
My Data for the Week:
Page Views & Traffic: [visitors.xls]
Follower Growth: [followers.xls]
Newsletter Subscribers Growth: [subscribers.xls]
Content Analytics: [content.xls]
Output. Generate a report that includes:
1.Executive Scorecard. Create a summary table showing:
- Total impressions
- Engagement rate
- CTR
- Page views
- New followers
- New newsletter subscribers
Compare each metric with general LinkedIn benchmarks.
2.Identify Top Performing Posts:
- Top 5 posts by impressions
- Top 5 posts by CTR
- Top 5 posts by engagement rate
- Highlight what made them successful (e.g., topic, format, media)
3.Key Insights:
Evaluate the results you see and what you would prioritize.
4.Strategic Recommendations. Provide three specific and actionable recommendations for improving next week’s:
- Engagement
- Reach
- New followers
- New newsletter subscribers
Tone & Style:
- Concise, executive-ready, and data-driven
- Avoid fluff; focus on patterns, and actionable takeaways
Save your Gem
Step 3: Your One-minute Weekly Reporting Workflow
Once your Gem is ready, your weekly reporting process takes less than a minute:
1.Download LinkedIn Excel files (30 seconds)
Export your 7-day xls files from LinkedIn Analytics → Visitors, Followers, Newsletter and Content.
2.Open Your Gem (10 seconds)
Click LinkedIn Weekly Analyst from your sidebar under Gems.
3.Upload the files (10 seconds)
Attach the Excel files and enter a simple prompt such as:
“Here are my LinkedIn analytics exports for June 29–July 5. Please generate this week’s executive report.”
Note. If you’d like a week-over-week comparison, upload both weeks and use a prompt like this:
“Here are this week’s LinkedIn analytics files (June 29–July 5) along with last week’s files (June 22–28). Please compare both weeks and highlight the key performance changes.”
4.Send
I exported one of Gemini’s reports to Google Docs so you can see the final result here. The report summarizes the most important LinkedIn KPIs in an executive-friendly format that’s easy to understand and quick to review.
Some of the most valuable insights included:
- Engagement rate exceeded typical LinkedIn benchmarks.
- Click-through rate (CTR) also outperformed benchmark values.
- Page views, impressions, and follower growth still have significant room for improvement.
Gemini also identified our native LinkedIn video as the content with the highest reach, while the carousel generated the strongest engagement, achieving a 23.19% engagement rate and an 18.84% CTR.
Gemini also provided several practical recommendations, including:
- Repurpose successful videos and articles into multi-slide PDF carousels to increase dwell time and clicks.
- Encourage collaborators to share new posts during the first hour after publication to push impressions beyond the initial 500-view threshold.
- Add direct newsletter subscription links to the pinned comments of high-performing posts to accelerate subscriber growth.
Why This AI Workflow Saves Hours Every Month
Instead of manually reviewing spreadsheets and writing weekly summaries, Gemini performs the analysis in seconds and highlights the information that executives actually need:
- Executive KPI summary
- Best-performing content
- Content performance patterns
- Strategic recommendations
- Week-over-week comparisons
- Opportunities to improve reach, engagement, and follower growth
The result is a reporting process that is faster, more consistent, and easier to scale. Whether you manage your own LinkedIn Company Page or oversee marketing for multiple clients, this workflow can save hours every month and help you make more data-driven decisions.
Key Takeaways
- AI can reduce LinkedIn reporting from hours to minutes.
- A custom Gem eliminates repetitive prompting.
- Weekly analytics reveal which content truly drives business results.
- Consistent reporting helps improve content strategy over time.
- AI doesn’t replace marketing expertise—it amplifies it.
Want to Improve Your Marketing with AI?
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P.S. Before you go, here are some interesting articles about Generative AI:
From Search to AI: How to Get Found by More Customers
How to Increase Your Business Visibility in Google’s AI Search Results
Unlocking Creativity: How to Use ChatGPT Effectively
Why Your LinkedIn Strategy Will Influence Your AI Visibility
6 Strategies for Acquiring New Clients with ChatGPT
Frequently Asked Questions
Can Gemini connect directly to my LinkedIn Company Page?
No. Gemini cannot directly access LinkedIn analytics through an API. Instead, you export your analytics as Excel files from LinkedIn and upload them to Gemini for analysis.
Which LinkedIn metrics should I review every week?
The most useful weekly metrics are:
– Impressions
– Page views
– Engagement rate
– Click-through rate (CTR)
– New followers
– Newsletter subscribers
– Top-performing posts
Together, these KPIs provide a balanced view of your content’s reach, engagement, and audience growth.
Can I compare one week’s performance with previous weeks?
Yes. Simply upload the analytics files from both weeks and ask Gemini to generate a week-over-week comparison. It can identify growth trends, highlight significant changes, and explain what likely influenced the results.
Can this workflow be used for client reporting?
Absolutely. Marketing agencies and consultants can use the same workflow to create executive reports for multiple clients, saving time while delivering consistent, professional insights.
Is a custom Gem necessary?
No, but it’s highly recommended. Without a Gem, you’ll need to copy and paste the prompt every week. A custom Gem stores your instructions permanently, making the reporting process much faster and more consistent.
How long does the process take?
Once you’ve created your Gem, the weekly workflow typically takes less than one minute:
- Export the LinkedIn analytics files.
- Upload them to Gemini.
- Generate your executive report.
Can this workflow improve my LinkedIn strategy?
Yes. Besides summarizing your metrics, Gemini identifies your highest-performing content, detects engagement patterns, and recommends practical actions to improve reach, engagement, follower growth, and newsletter subscriptions.
Is this workflow suitable for small businesses?
Yes. Whether you manage your own LinkedIn Company Page or oversee marketing for a larger organization, automating your reporting saves time and helps you make better, data-driven marketing decisions.
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