How to Identify the Right KPIs for your Customer’s Journey

buyer journey

The success of your business depends on the performance of your Customer’s Journey. I will teach you what metrics you should track for each stage of this journey and how to measure them. "You cannot manage what you cannot measure."Peter Drucker Unfortunately, many entrepreneurs and business owners are running their businesses blind. Around 91% of …

Viral Marketing Case Study: Taiwanese Change their Names to ‘Salmon’ for Free Sushi

Sushiro Viral Marketing Campaign

It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …

Taiwan Social Media: How to use LINE app for Business

Taiwanese girl using LINE app in Taiwan

Is the popular LINE app part of your Taiwan marketing strategy? Your company should be where your customers are. If you are entering the Taiwanese market, the identification of the channels your clients use is a top priority. Looking at Taiwan, you definitely want to consider using LINE app for business because it is used by 86% …