How Employees are Driving Sales and Changing Influencer Marketing

Employee Advocacy Program

When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend.   Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …

What Can We Learn From the Fall of Leading Tech Brands?

why brands fail

Every year the world looks to the largest mobile event on the planet, MWC Barcelona (formerly known as the Mobile World Congress). This event convenes the industry to share innovation, explore trends and hear from today’s leaders and influencers.   It attracts thousands of visitors that expect new and better products year after year. This …

What winning approach should brands undertake in order to succeed in Asian markets?

A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …