6 Tips for Achieving Business’s Longevity and Success over the Long Term

6 tips for achieving business’s longevity and success over the long term

Recently, I watched a famous documentary: Jiro’s Dream.  The film tells the story of Jiro, an eighty-five-year-old sushi chef who runs a tiny sushi restaurant in a Tokyo Subway. Originally, I was interested in this film because I love Japanese food, I live in Asia and I usually visit Japan. It was the perfect choice …

4 Ways to Build Trust in Marketing and Earn the CEO’s Support

4 ways marketers can earn ceo trust

Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …

Why Marketers are not Driving Growth

How CMOs can become more infuential

Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog.   McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …

How Employees are Driving Sales and Changing Influencer Marketing

Employee Advocacy Program

When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend.   Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …