When sales and marketing aren’t aligned, both suffer
Companies that rally together around shared goals will drive more efficiency. Unfortunately, most sales and marketing teams struggle with achieving this ideal.
Forty-eight percent of CEOs say that poor alignment and collaboration will be a major marketing challenge over the next 12 months, according to Forrester.
This misalignment is costing B2B organizations around 10 percent of revenue dollars annually.
Marketing and sales must be aligned and work as a team to ensure both departments are striving for the same aim of increased sales and revenue.
Our blog Leads to Success can help companies to generate more leads
Bridge the gap between sales and marketing, improve their performance and increase the value of your enterprise. Meet the Lead Generation methodology and discover new ways to empower your marketing and sales departments.
Identify the target buyers for your product, create the right brand for your audience, set clearly defined goals and metrics, assign responsibility to each stage of the buying journey, build and nurtures sales channels, and reward employees based on their contribution.