Leads to Success

How we can help your business

Companies that rally together around shared goals will drive more efficiency. Unfortunately, most sales and marketing teams struggle with achieving this ideal.

Forty-eight percent of CEOs say that poor alignment and collaboration will be a major marketing challenge over the next 12 months, according to Forrester.

This misalignment is costing B2B organizations around  10 percent of revenue dollars annually.

Marketing and sales must be aligned and work as a team to ensure both departments are striving for the same aim of increased sales and revenue.

Improve your B2B lead generation with Leads to Success

Our unique B2B lead generation methodology, Leads to Success, is an innovative approach that bridges the gap between sales and marketing, improves their performance and increases the value of your enterprise.

Leads to Success identifies the target buyers for your product, creates the right brand for your audience, sets clearly defined goals and metrics, assigns responsibility to each stage of the buying journey, builds and nurtures sales channels, and rewards employees based on their contribution.

The result is a powerful impact on your organization by boosting revenue growth up to three times.

Meet our Lead Generation methodology and discover new ways to empower your marketing and sales departments. 

Blog

4 Ways to Build Trust in Marketing and Earn the CEO’s Support

Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …

Why Marketers are not Driving Growth

Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog.   McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …

How Employees are Driving Sales and Changing Influencer Marketing

When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend.   Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …

Our Commitments and Values

Our Commitments define who we are and how we work

As a customer-focused company, Leads to Success’  mission is to help companies to achieve quality leads efficiently through reforming the sales and marketing cycle, and business process.

We are driven by these beliefs:

  1. Strong companies require target customer insight that is gained primarily through comprehensive market research.
  2. Leading companies are unique and compelling to their audiences and consistently deliver on the promises that they make at each point of customer contact.

  3. Marketing and sales alignment is critical to the success of any business project.

Leads to Success Difference

  • Our unique Leads to Success model drives a proven process that propels companies to the front.

  • We are experts in building relevant differentiation, elevating enterprises above the competition.

  • Our team is expert in helping brands make strong emotional connections with their customers.

Our corporate culture is based on three core values:

Innovation

We are a company of ideas that are nurtured by a commitment to research and development.

Results

We communicate honestly to our clients and deliver consistently what we promise.

Knowledgeable

We are experts in our fields.

Would you like to know more about Leads to Success team?

Visit About us and meet the founders of this unique lead generation methodology.

For further information about Leads to Success model, please visit the Lead Generation page.