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Is your company missing the opportunity to reach 1.5 billion users? WhatsApp is an incredibly attractive platform for business. Do you know that the average consumer checks the smartphone 150 times per day? WhatsApp users are incredibly engaged, sending more than 55 billion messages each day. Some reports even say that WhatsApp offers higher response …
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Every year the world looks to the largest mobile event on the planet, MWC Barcelona (formerly known as the Mobile World Congress). This event convenes the industry to share innovation, explore trends and hear from today’s leaders and influencers. It attracts thousands of visitors that expect new and better products year after year. This …
Continue reading "What Can We Learn From the Fall of Leading Tech Brands?"
A new year is coming and many companies are already thinking about their business plans for 2019. It means new challenges and new goals to be achieved. Business owners should count with the best professionals for this endeavor because marketing will play an important part in the new business plan. If you are planning …
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A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?"