LinkedIn is the largest B2B social network. It has 830 million members with over 58 million registered companies.
40% of the users access LinkedIn on a daily basis, clocking up over 1 billion interactions every month.
HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%.
It is almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Another report from Sprout shows that 80% of social media B2B leads come from LinkedIn.
Considering the previous data, we will share with you one LinkedIn profile tip to generate leads and traffic to your website.
One LinkedIn profile tip to generate leads and traffic to your website
Users that visit your LinkedIn Profile are potential clients. They checked out your profile because you showed up in their search or they took an interest in something you have written or commented on.
Implementing this tip on your LinkedIn profile will increase your web traffic and lead generation.
LinkedIn lets you add a website link with a customizable anchor text at the top of your profile.
The link will appear in the introduction section, beneath your user name and description, and above your number of followers and connections.
This is a good way to drive more traffic to your web from LinkedIn.
How to feature a link on your profile
Go to your LinkedIn profile.
Go to resources and turn on Creator Mode.
Stay in your profile and click on the edit icon (pencil) of your introduction.
Scroll down to the Website section, add your URL and a link text, and click Save.
This option can increase the visibility of your website.
Here are a few extra tips to generate leads and traffic to your website from LinkedIn
I recommend editing your contact info. The contact info section is located in the introduction section of your profile.
Click the Me icon at the top of your LinkedIn homepage. Click View Profile and click on the edit icon (pencil) of your introduction. Scroll down until you find the contact info.
This section displays your contact and personal information. You can edit the link of your LinkedIn profile, the email address, the phone number, and your address.
Edit your website and your instant messenger accounts.
I hope this article helps you to drive relevant traffic to your website and generate more qualified leads. If you have other tips, please share them with us.
P.S. Here are some interesting articles about lead generation:
Never miss a post
Get new blog posts delivered straight to your inbox. No spam. Promise.