Getting traffic to your website is very important, but if you cannot convert website visitors into leads, you have a problem. Today I would like to share with you 2 easy ways to create powerful lead magnets.
Do you know that 75% of Americans would rather watch an ad than give out their email address?
If you want to convert visitors into leads you need to provide some incentive without cost. This incentive must provide specific info to solve a problem to your audience in an easy and quick way.
Here are two critical tips to create powerful leads magnets and some examples:
TIP 1 – Offer Freebies to Generate Leads and Grow your Email List
Consider what your audience is already paying for, get creative, and offer it to them for free. Let’s see some examples:
You can offer a free virtual class to your prospects where you teach something valuable to them.
Unlock a coupon when users sign up for the newsletter.
Provide some freemium service or specific reports. For example, Ubersuggest improves SEO rankings and generates keyword ideas for content marketing.
You can also consider case studies, live coaching calls, or free subscriptions.
TIP 2 – Convert your Most Visited Web Pages into Lead Magnets
Go to Google Analytics and check your most visited blog posts or pages. You just need to click on the Behavior option in the left navigation menu. From the behavior options, click on Site Content, then All Pages.
I also recommend finding your top-performing landing pages to understand your visitors’ interests.
To find your most popular landing pages, go to Google Analytics and click on Behavior, then Site Content, then Landing Pages.
In this case, “7 facts on Taiwan digital marketing and social media” is one of the most visited web pages of my site.
Here comes the tip. I have created a downloadable report that provides more information about the topic. It includes tips, statistics, and valuable insights.
After that, I have created a pop-up to download the lead magnet on the Homepage, on the blog, and on the article. This lead magnet is helping me to get many leads.
These two tips have worked well for me. I hope you can also put them into practice and start to convert your website visitors into leads.
Do you have other ideas? Please share them with us!
P.S. Before you go, you may also be interested in the following articles:
POST WRITTEN BY
Jose Maria (Chema) Lopez
A Madrid Polytechnic University International MBA has worked as global marketing director in B2B and B2C international leading companies implementing global marketing and communication strategies to ensure business objectives and to optimize brands reputation and visibility on a global level.
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