How can WhatsApp Help Grow Your Business?

whatsapp business

Is your company missing the opportunity to reach 1.5 billion users? WhatsApp is an incredibly attractive platform for business. Do you know that the average consumer checks the smartphone 150 times per day? WhatsApp users are incredibly engaged, sending more than 55 billion messages each day. Some reports even say that WhatsApp offers higher response …

3 Steps to Retain your B2B Customers, Make them Happier and Get more Business

3 steps to retain your B2B customers, make them happier and get more business-min

How much time do you dedicate to your existing customers? Do you think they are satisfied because there is no complaint? In business environments, no news is not good news. They could be preparing to leave you, more than 90% of unhappy customers who don’t complain simply leave. It is always exciting to approach new …

How to Sell More in Tough Times: 2 Tips B2B Salespeople can Do to Win more Customers

b2b sales tips

Sales is not an easy job, and, although I am not a salesperson, I know what I am talking about. I have worked hand in hand with top sales managers in the most competitive industries. A quite challenging experience. In those days, I helped them to design effective strategies to connect with their leads and …

6 Tips for Achieving Business’s Longevity and Success over the Long Term

6 tips for achieving business’s longevity and success over the long term

Recently, I watched a famous documentary: Jiro’s Dream.  The film tells the story of Jiro, an eighty-five-year-old sushi chef who runs a tiny sushi restaurant in a Tokyo Subway. Originally, I was interested in this film because I love Japanese food, I live in Asia and I usually visit Japan. It was the perfect choice …

4 Ways to Build Trust in Marketing and Earn the CEO’s Support

4 ways marketers can earn ceo trust

Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …