Connecting business with quality leads
Do you have difficulties to acquire new leads? Not surprisingly, 61% of marketers say that generating traffic and leads is their top challenge; and top 3 priorities of salespeople are closing more deals, improving sales funnel efficiencies, and shortening the sales cycle, from HubSpot research 2018. How about the lead conversion rate of your company? …
Continue reading "Less Than 1% of Your Leads Will Go to Deals? Improve It Now"
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?"
Two months ago, a company in New Zealand implemented four-day workweek reports that the result is so successful and now they will make it permanent. Its employees respond that they have higher productivity, better work-life balance, and lower stress levels during the trial period. Should we follow this practice? Before answering this question, do you know if …
Continue reading "Work Less to Achieve More Sales? Follow These Effective Habits"
Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you how to do it. …