Connecting business with quality leads
Is your company missing the opportunity to reach 1.5 billion users? WhatsApp is an incredibly attractive platform for business. Do you know that the average consumer checks the smartphone 150 times per day? WhatsApp users are incredibly engaged, sending more than 55 billion messages each day. Some reports even say that WhatsApp offers higher response …
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How much time do you dedicate to your existing customers? Do you think they are satisfied because there is no complaint? In business environments, no news is not good news. They could be preparing to leave you, more than 90% of unhappy customers who don’t complain simply leave. It is always exciting to approach new …
Continue reading "3 Steps to Retain your B2B Customers, Make them Happier and Get more Business"
Sales is not an easy job, and, although I am not a salesperson, I know what I am talking about. I have worked hand in hand with top sales managers in the most competitive industries. A quite challenging experience. In those days, I helped them to design effective strategies to connect with their leads and …
Recently, I watched a famous documentary: Jiro’s Dream. The film tells the story of Jiro, an eighty-five-year-old sushi chef who runs a tiny sushi restaurant in a Tokyo Subway. Originally, I was interested in this film because I love Japanese food, I live in Asia and I usually visit Japan. It was the perfect choice …
Continue reading "6 Tips for Achieving Business’s Longevity and Success over the Long Term"
Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …
Continue reading "4 Ways to Build Trust in Marketing and Earn the CEO’s Support"