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This article will give you a basic understanding of the digital landscape in Taiwan. To learn more about this topic and plan a successful digital marketing campaign in Taiwan, you can download for free the full report: 7 Facts on Taiwan Digital Marketing and Social Media. Here is a brief summary of the report: 7 …
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Recently, a former university classmate asked me to give a speech to his students. They are about to finish their degree in marketing and he encouraged me to share my professional experience with them. It was an honor and I felt very grateful for this opportunity, but at the same time, it was a big …
Continue reading "How to Get a Marketing Job with no Experience and no Connections"
Is your company missing the opportunity to reach 2 billion users? WhatsApp is the third most used social platform in the world. In this article, I will explain how you can use it to grow your business. Do you know that the average consumer checks the smartphone 150 times per day? WhatsApp is the second …
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When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend. Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …
Continue reading "How Employees are Driving Sales and Changing Influencer Marketing"
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
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