4 Ways to Build Trust in Marketing and Earn the CEO’s Support

4 ways marketers can earn ceo trust

Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …

Do you Want to Exceed your Business Goals in this New Year?

exceed your expectations

A few days ago, Sarah Lin explained in this post, My New Year’s Resolution as a Salesperson, the importance of writing down your goals. She provided a simple, fast and honest way to identify your personal objectives, prioritize them and visualize the potential consequences if you achieve them. Good, right? The new year has begun and …