3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”

marketing lessons from three billboards outside ebbing

Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …

Why Creating a Knowledge Sharing Culture is Key for B2B Growth

build a culture of success in your company

A real success story: The Knowledge Sharing Culture I would like to start this post asking you one question: What makes the difference between human beings and animals? It is difficult to answer. We are not the tallest, the fastest or the strongest animals, but we have dominated the Earth. So, is this our uniqueness? …

How Effective Internal Communication at Work can Boost Revenue

effective marketing team

Communication is the key to outperform your competition I have worked for small, medium, international and global enterprises for over 15 years and I had the opportunity to manage teams in different countries. This experience made me clear that managing people at work is the most difficult issue. David Parnell, a communication coach, says “People …