The Most Important Thing to Consider Before Launching your Start Up

listen your potential buyers

Are you thinking of running your own startup? Congratulations! Starting a business may have many personal and professional advantages, but you will also face many challenges, and, unfortunately, you could also fail. Cambridge Associates, a global investment firm based in Boston, tracked the performance of venture investments in 27,259 startups between 1990 and 2010. Its …

3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”

marketing lessons from three billboards outside ebbing

Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …

Why Creating a Knowledge Sharing Culture is Key for B2B Growth

build a culture of success in your company

A real success story: The Knowledge Sharing Culture I would like to start this post asking you one question: What makes the difference between human beings and animals? It is difficult to answer. We are not the tallest, the fastest or the strongest animals, but we have dominated the Earth. So, is this our uniqueness? …