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Business owners should count with the best marketers because marketing will play an important part in the business plan. If you are planning to hire a new CMO, Chief Marketing Officer, this article may help you to choose the right candidate. The right CMO can build a world-class marketing team that will not only help …
Continue reading "How to Hire a Great Chief Marketing Officer"
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don’t Invest in SEO, Why Should you Do?"
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?"
Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you 5 tips to spread …
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