It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …
What winning approach should brands undertake in order to succeed in Asian markets?
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
6 Rules for a Message to Go Viral on the Internet explained with examples – The secret sauce of Viral Marketing Part 1
Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …