Marketing Insights for Growth
It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …
Before entering Taiwan, understand the platform your customers use every day. With over 90% of internet users on LINE, it's the country's primary channel for customer communication, marketing, loyalty, and sales. This guide shows how businesses can use LINE Official Accounts to build brand awareness, engage customers, and grow successfully in the Taiwanese market.
Every year the world looks to the largest mobile event on the planet, MWC Barcelona (formerly known as the Mobile World Congress). This event convenes the industry to share innovation, explore trends and hear from today’s leaders and influencers. It attracts thousands of visitors that expect new and better products year after year. This …
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