Viral Marketing Case Study: Taiwanese Change their Names to ‘Salmon’ for Free Sushi

Sushiro Viral Marketing Campaign

It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …

Taiwan Social Media: How to use LINE app for Business

Taiwanese girl using LINE app in Taiwan

Is the popular LINE app part of your Taiwan marketing strategy? Your company should be where your customers are. If you are entering the Taiwanese market, the identification of the channels your clients use is a top priority. Looking at Taiwan, you definitely want to consider using LINE app for business because it is used by 86% …

What Can We Learn From the Fall of Leading Tech Brands?

why brands fail

Every year the world looks to the largest mobile event on the planet, MWC Barcelona (formerly known as the Mobile World Congress). This event convenes the industry to share innovation, explore trends and hear from today’s leaders and influencers.   It attracts thousands of visitors that expect new and better products year after year. This …