Discover six principles from Made to Stick by Chip and Dan Heath to create memorable marketing messages, improve communication, and inspire customer action.
Made to Stick: 6 Principles for Creating Memorable Marketing Messages
What winning approach should brands undertake in order to succeed in Asian markets?
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
6 Rules for a Message to Go Viral – The secret sauce of Viral Marketing Part 1.
Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …
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6 Rules for a Message to Go Viral on the Internet explained with examples – The secret sauce of Viral Marketing Part 1
Getting people talking is the key to determine the success of a marketing campaign. Marketers dream about thousands of people sharing their branded messages, products and services and receiving millions of likes and great comments. This is the reason every company wants to make its message go viral. Viral marketing critically improves brand awareness and …
3 Marketing Lessons from “Three Billboards outside Ebbing, Missouri”
Recently, I went to the cinema to watch the drama film, “Three Billboards outside Ebbing, Missouri”. Mildred Hayes, the main character, was desperate because her daughter was murdered a few months ago and the police haven’t found the culprit yet. One day, she set up three billboards on the road leading into her town with …
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