Marketing Insights for Growth
Customers are changing how they discover businesses. While SEO remains essential for visibility in Google, AI tools are creating a new path to purchase. This article explains how SEO and Generative Engine Optimization (GEO) work together—and what businesses can do to become more visible across both search engines and AI-powered customer journeys.
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don´t Invest in SEO, Why Should you Do?"
Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …
Continue reading "More than 50% of Business Owners don’t Invest in SEO, Why Should you Do?"