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Tag: marketing management

Posted on August 28, 2019August 28, 2019

4 Ways to Build Trust in Marketing and Earn the CEO’s Support

4 ways marketers can earn ceo trust

Many leading companies are getting rid of the Chief Marketing Officer role, some recent examples are Johnson & Johnson, McDonalds, Taco Bell, Coca Cola, Hyatt, Uber, and Lyft. Is this the extinction of marketers? It may be if marketers don’t change their mindset. Last month, I wrote the article “Why CMOs are not driving growth”. …

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