How Employees are Driving Sales and Changing Influencer Marketing

Employee Advocacy Program

When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend.   Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …

How to Effectively Distribute your Viral Message – The Secret Sauce of Viral Marketing Part II

How to Effectively Distribute your Viral Message

Are you planning to launch a viral marketing campaign? My previous article, 6 Rules for a Message to Go Viral, explained how to craft a compelling message. It also mentioned that a good story is not enough to succeed, you also need to effectively distribute it. Now, I will show you 5 tips to spread …