5 Tips to Boost Online Sales in the Buyer’s Decision Stage

woman holding card while operating silver laptop

This article shows how consumers search during the decision stage and how businesses should respond. After reading this article, you will learn 5 easy to implement strategies to boost online sales at this critical phase. Don’t miss it, you will find many real examples and practical tips. Aligning the Decision Stage and the Transactional Search …

Viral Marketing Case Study: Taiwanese Change their Names to ‘Salmon’ for Free Sushi

Sushiro Viral Marketing Campaign

It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …

What winning approach should brands undertake in order to succeed in Asian markets?

A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …

More than 50% of Business Owners don’t Invest in SEO, Why Should you Do?

should you invest in SEO

Recently, I have read some reports about the state of SEO in digital marketing. The conclusion shocked me when I found that over half of the companies don´t do SEO (Search Engine Optimization) at all. After reading these surveys, the following questions went through my mind: Why SEO is the Ugly Ducking of digital marketing? …