Connecting business with quality leads
AI tools like ChatGPT, Perplexity, and Gemini are changing how buyers discover companies. Instead of searching Google, customers increasingly ask AI for recommendations. This shift creates a new challenge for businesses: becoming visible in AI-generated answers. LinkedIn is emerging as one of the key platforms influencing that visibility.
This article shows how consumers search during the decision stage and how businesses should respond. After reading this article, you will learn 5 easy to implement strategies to boost online sales at this critical phase. Don’t miss it, you will find many real examples and practical tips. Aligning the Decision Stage and the Transactional Search …
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The first goal of a marketer is to connect via touchpoints with customers during the buyer’s cycle. This article explains how to win potential clients when they are actively looking for your product on Google. If your products are in the initial consideration set, they can be up to three times more likely to be …
Continue reading "5 Strategies to Win New Clients at the Consideration Stage"
It could be the best viral marketing campaign of the year. Do you like eating sushi? If you do, what would you do in exchange for free sushi? A sushi restaurant chain in Taiwan offered free sushi for two days if their clients changed their name to Salmon. Do you think it worked? Read the …
A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …
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