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Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog. McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …
A new year is coming and many companies are already thinking about their business plans for 2019. It means new challenges and new goals to be achieved. Business owners should count with the best professionals for this endeavor because marketing will play an important part in the new business plan. If you are planning …
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