Connecting business with quality leads
Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog. McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …
Business owners should count with the best marketers because marketing will play an important part in the business plan. If you are planning to hire a new CMO, Chief Marketing Officer, this article may help you to choose the right candidate. The right CMO can build a world-class marketing team that will not only help …
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