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Tag: C-Suite executives

Posted on July 3, 2019January 15, 2020

Why Marketers are not Driving Growth

How CMOs can become more infuential

Recently, I read the following article, “Marketing’s moment is now: The C-Suite partnership to deliver on growth”, in the McKinsey & Company blog.   McKinsey’s analysis reveals that a marketing organization’s ability to drive growth depends heavily on the strength of the partnerships the Chief Marketing Officer (CMO) can forge with the C-Suite executives and …

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