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Tag: brands

Posted on October 13, 2018September 9, 2019

What winning approach should brands undertake in order to succeed in Asian markets?

A few months ago, the renowned Asian magazine, Marketing Interactive, invited me to talk about how to create brand stories that go viral. They proposed me to arrange a Masterclass in Hong Kong and explain the benefits of viral marketing. The audience was composed of entrepreneurs, marketing directors, and CEOs. It sounded great and I …

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