How to Sell More in Tough Times: 2 Tips B2B Salespeople can Do to Win more Customers

b2b sales tips

Sales is not an easy job, and, although I am not a salesperson, I know what I am talking about. I have worked hand in hand with top sales managers in the most competitive industries. A quite challenging experience. In those days, I helped them to design effective strategies to connect with their leads and …

How Employees are Driving Sales and Changing Influencer Marketing

Employee Advocacy Program

When you hear the word “influencer”, what comes to mind? You may think of famous people, models, actors… with hundreds of thousands of fans that will follow what they do and buy what they recommend.   Most of the people will think of celebrity influencer marketing when they hear the word influencer. However, celebrity influencer …

Less Than 1% of Your Leads Will Go to Deals? Improve It Now

Less than 1 per cent of your leads will go to deals

Do you have difficulties to acquire new leads? Not surprisingly, 61% of marketers say that generating traffic and leads is their top challenge; and top 3 priorities of salespeople are closing more deals, improving sales funnel efficiencies, and shortening the sales cycle, from HubSpot research 2018. How about the lead conversion rate of your company? …

Work Less to Achieve More Sales? Follow These Effective Habits

Work less to achieve more sales Follow these effective habits

Two months ago, a company in New Zealand implemented four-day workweek reports that the result is so successful and now they will make it permanent. Its employees respond that they have higher productivity, better work-life balance, and lower stress levels during the trial period. Should we follow this practice? Before answering this question, do you know if …